Suppose you have a fairly simple Carpet Cleaning business, how do you market it? What it is a big company or an expansive ecommerce business, how do you go about it in terms of marketing? Marketing any business may not be always easy as many people assume. It calls for careful planning and consideration of many aspects to get your plan right. What are the best ways of marketing a business today? In terms of marketing, where do most businesses go wrong? For these and many other questions, let’s have a deeper discussion.
When we talk about guerilla marketing, it involves leveraging your creativity, originality and imagination in place of a big budget. Small businesses which have a small budget normally employ guerilla marketing to ensure that they stand a chance against big guns. If you have a brick and mortar business, ensure that is stands above the rest. If you sell products on the streets, make use of undercover agents to promote your products. Ensure that you gather attention of a crowd to promote your products.
Social media is a very effective tool in ensuring your products reach the market. In this modern age of internet, a very large portion of customers are on social media, and that is a channel you can effectively utilize. Ensure that you post your products on popular social media channels such as Facebook, Twitter, Instagram, YouTube among others, and benefit from the reach you can receive. Each of these channels are unique in their own ways and you have to learn how best to engage users found there.
Create Valuable Content
They say content is king and that is very true. Your potential customers will love a great content that adds value to them. There are very many ways to share your information, be it through blogs, hosting podcasts, creating videos among others. With valuable content, you will gain authority as an expert, and also get a lot of traffic through shares. If you have a challenge producing content, ensure that you seek help from freelancers.
Ensure that you have promotions, contests and giveaways in place, because everyone loves free gifts. Give out desirable and fun items, as this will help you gain goodwill. You need to build brand awareness and connect with potential customers. Whatever you give away does not have to be expensive, people will always appreciate whatever small you give them. You can also employ another tactic of promoting your products through social media, where members agree to try your products for free or even at a discounted price.
You need to make use of conventional advertising mediums such as Radio, Tvs and newspapers. However, these traditional channels can be costly and a bit difficult to measure engagements and impact. However, online advertising can be cheaper, more targeted and more effective. You can make use of Facebook Ads and Google Pay per click ads to promote your products and services. Whatever method works, use it.