How Social Media Can Hurt your Mental Health

cyberbullyingThe rise of the Internet means that we are more connected than ever before. Health experts love to point out that sitting is the new smoking. We spend a lot of time sited either working, browsing social media or doing both.  Young people spend a lot of time on social media. This means they are much exposed to all the vices that come with social media such as low self-esteem, peer pressure, and mental illnesses. Increase use of social media facilities other dangers such as anxiety, depression, eating concerns, sleep problems and many more.

There are certain characteristics of social media that contribute to a lot of negative effects such as;

Cyberbullying

Cyberbullying is a serious norm that has been linked to anxiety, depression, social isolation, and suicide. When compared to the traditional forms of bullying, cyberbullying can be experienced on a large scale particularly because of its spread over the internet. The perpetrators of cyberbullying mostly remain anonymous while the victim finds it very hard to escape. Though social media platforms have taken the initiative to prevent cyberbullying, its effectiveness still remains to be seen.

Unrealistic Portrayals

fakeComparison of unrealistic portrayals is a common social media activity where a subject looks at another profile and tries to compare their life with others. This can be very hurting as you people create the impression that other people’s’ lives are better as compared to theirs. Unrealistic portrayals can be made worse through social endorsements and approvals that occur in form of likes.

Can promote sadness

The sadness in social media can be promoted depending on what you have accepted and customized on your feed. In most cases, we go to social media when we feel stressed or bored, in look for some form of happiness. We then scroll through various feeds all looking for a moment of relief that can bring back our lost happiness. However, if we fail to get what we need, it can lead to a deep set of disappointments. Disappointment and depression are quite common to users of social media and all these may create a negative mental health and dissatisfaction in life.

There are many other dangers of overuse of social media. Social media can make us irrationally jealous and can ruin relationships due to unhealthy stalking of other people’s significant other. Social media can be highly addictive because its created wanted it to be so. All you need is to have controlled use of media and express rationality at all times.

Ways to Measure Your Digital media Campaign

The beauty of digital marketing is the ability to allow you to get a complete understanding of which digital marketing techniques work and which ones don’t so that you don’t waste on valuable resources.  With platforms such as Google Analytics, you can test which measurements work and make informed decisions on the activities that can help you reach your KPIs.

gaol settingWhen you want to measure your digital media performance, there are two key things to evaluate. It can be ongoing analytics or campaign focused metrics. Ongoing analytics monitor and track activities over time while campaign focuses metrics or event analytics have a clear beginning and end.

To evaluate your performance, there are key things to consider;

Determine your goals

Before you can jump into any measurement, you must first determine your goals. You must evaluate what you are trying to accomplish or gain through different digital marketing channels you are using. You need to generate a list of what you are trying to achieve. If you are interacting on various social media channels such as Twitter, YouTube, Pinterest, Facebook, plan your goals depending on what you want to achieve.

Create Metrics to Measure Goals

goalsThe next step after writing down your goals is to create metrics to measure your goals. A good example is if you are trying to measure engagement, the think about the best practical form of engagement to track. If you want to measure awareness, use metrics such as amplification, reach exposure and volume. If you want to measure engagement, look at issues such as retweets. If you want to drive traffic to your site, track issues such as URL shares.

Measure

After you have outlined and listed the metrics you want to focus on, you then need to find tools that can help you capture these metrics and then start measuring. In some other cases, you may need to use third party tools or in other times build your own APIs. There are many social media analytics tools that work in real time. You need to set up tracking way before your campaign begins.

Monitor and Report

The fourth step about the whole process is to report your results. You can use your initial findings to set a benchmark that can be used for your future measurements.  Evaluate how your numbers compare to your expectations. Evaluate the ways you compare your competitors on related products and campaigns. Consider your schedule and reporting.