Top Things That Hinder Good Conversation

In an extremely noisy world, what do you do to stand out? Suppose you are in a tow truck business and you want to sell your services to customers, what do you tell them to listen to you? When we speak, there are a number of habits we need to shun. There are what we call deadly sins of speaking we must avoid if we have to move crowd and get people interested in what we speak. Let’s explore these habits’

Gossip

Gossip involves speaking ill of someone who is not present. Gossiping is not a nice habit by any measure. The good news is that we can know exactly when someone is gossiping. When we allow them to gossip about others, in the next few minutes, they will be gossiping about us too.

Judging

It is not right to judge others. There are those people who really like to judge about everything and it becomes very difficult to make a conversation with such people. Look at it from a different perspective, you might be doing all it takes to make a genuine conversation with someone, but they are busy judging you.  It can be a very bad habit to be judgmental.

Negativity

Negativity is something that most people fall into. Because of negativity, sometimes it becomes very hard to listen to anyone, because there is a clear lack of morale and inspiration from what others are speaking. Once you start being negative about everything, it can have a very bad effect on your overall performance and perceptions of life.

Complaining

There are those people who will always complain about anything while they speak. These are the types of people who will never appreciate anything useful coming out of others. For any situation they are presented with, they see the negative side only and try to voice out their frustrations about the whole experience. It can be very difficult to deal with a complaining type.

Interruptions

The beauty of a good conversation lies in taking turns and active listening. There are those people who will never give you an opportunity to speak, because they are always interrupting and trying to shoot you down. To have a meaningful and good conversation with anyone, you must give them sufficient time to express themselves without jumping into their speech to interrupt them. Additionally, try active listening by using body language to be in sync with what they speak.

Most Effective Ways of Marketing a Business Today

Carpet CleaningSuppose you have a fairly simple Carpet Cleaning business, how do you market it? What it is a big company or an expansive ecommerce business, how do you go about it in terms of marketing? Marketing any business may not be always easy as many people assume. It calls for careful planning and consideration of many aspects to get your plan right. What are the best ways of marketing a business today? In terms of marketing, where do most businesses go wrong? For these and many other questions, let’s have a deeper discussion.

 

Go Guerilla

When we talk about guerilla marketing, it involves leveraging your creativity, originality and imagination in place of a big budget. Small businesses which have a small budget normally employ guerilla marketing to ensure that they stand a chance against big guns. If you have a brick and mortar business, ensure that is stands above the rest. If you sell products on the streets, make use of undercover agents to promote your products. Ensure that you gather attention of a crowd to promote your products.

 

Social Media

Social media is a very effective tool in ensuring your products reach the market. In this modern age of internet, a very large portion of customers are on social media, and that is a channel you can effectively utilize.  Ensure that you post your products on popular social media channels such as Facebook, Twitter, Instagram, YouTube among others, and benefit from the reach you can receive. Each of these channels are unique in their own ways and you have to learn how best to engage users found there.

 

Create Valuable Content

ContentThey say content is king and that is very true. Your potential customers will love a great content that adds value to them. There are very many ways to share your information, be it through blogs, hosting podcasts, creating videos among others. With valuable content, you will gain authority as an expert, and also get a lot of traffic through shares. If you have a challenge producing content, ensure that you seek help from freelancers.

 

Promotions

Ensure that you have promotions, contests and giveaways in place, because everyone loves free gifts. Give out desirable and fun items, as this will help you gain goodwill. You need to build brand awareness and connect with potential customers. Whatever you give away does not have to be expensive, people will always appreciate whatever small you give them. You can also employ another tactic of promoting your products through social media, where members agree to try your products for free or even at a discounted price.

 

Advertise

You need to make use of conventional advertising mediums such as Radio, Tvs and newspapers. However, these traditional channels can be costly and a bit difficult to measure engagements and impact. However, online advertising can be cheaper, more targeted and more effective. You can make use of Facebook Ads and Google Pay per click ads to promote your products and services. Whatever method works, use it.

Social Media Tips for Small Businesses

socialSocial media marketing is an important tool for growing small businesses. Businesses such as Chantilly Tow Truck have grown exponentially thanks to social media. To use social media for business growth, you need to set up an effective social media marketing strategy which forms a basis for understanding the relationship between businesses a social media needs. Social media changes the way we communicate and do business.

More than 50 percent of small business owners in the US rely on social media as the main tool to advance their digital marketing efforts because of its effectiveness in finding new customers. It is much cheaper to use social media to promote your business, as compared to traditional methods of marketing. Here are important tips to put into practice, when looking forward to making use of social media for business promotion;

Have a plan

Just like any other business, you need a plan on how your social media actions and strategies will be implemented. You need to set social media goals and objectives as well as stipulating how to conduct social media audit. For accounts, you need to create new ones and work on improving the previous one’s tool. Create a social media calendar and research on places to find inspiration on the kind of content to share on social media. At all times, you need to test, evaluate and adjust your strategy.

Decide on the Right Platforms

yOUTUBENot all social media platforms will be suited for your business goals and objectives. You need to decide on the right platforms for you. Facebook is a leading channel with more than 2 billion users. Instagram claims to be a leader with its visual-centric approach with a huge appeal on its aesthetic content.

LinkedIn is a leader when it comes to social networking and showing your professionalism. Twitter is well known for its brevity with major success attributed to its 280 character limit. Snapchat is popular for its disappearing content while Pinterest is a leader for those looking forward to getting ideas on various topics. We can’t forget the power of YouTube in advancing content through videos.

Know your audience

You can’t plan your message if you don’t know who you will be speaking to. You need to determine the traits of your target audience which forms a crucial part of your market research. When you know your audience, you can then plan the type of message to pass to them. To determine your audience, you can do so by creating an audience personas for your customers. You can collect their geographic data, look for trends and turn the data you have into insightful information that can help you in crafting a strategy.

Promote your products

The main use of social media is to promote your products. Once you have the channels, the audience, and the message, you have to look for ways to introduce your products and services to your audience.  One key way you can implement this is through the use of Facebook advertising. You can determine which channel to use based on channel strength and how best it blends with your business. Incorporate images, videos, and graphics that can help promote your products.

 

 

How Social Media Can Hurt your Mental Health

cyberbullyingThe rise of the Internet means that we are more connected than ever before. Health experts love to point out that sitting is the new smoking. We spend a lot of time sited either working, browsing social media or doing both.  Young people spend a lot of time on social media. This means they are much exposed to all the vices that come with social media such as low self-esteem, peer pressure, and mental illnesses. Increase use of social media facilities other dangers such as anxiety, depression, eating concerns, sleep problems and many more.

There are certain characteristics of social media that contribute to a lot of negative effects such as;

Cyberbullying

Cyberbullying is a serious norm that has been linked to anxiety, depression, social isolation, and suicide. When compared to the traditional forms of bullying, cyberbullying can be experienced on a large scale particularly because of its spread over the internet. The perpetrators of cyberbullying mostly remain anonymous while the victim finds it very hard to escape. Though social media platforms have taken the initiative to prevent cyberbullying, its effectiveness still remains to be seen.

Unrealistic Portrayals

fakeComparison of unrealistic portrayals is a common social media activity where a subject looks at another profile and tries to compare their life with others. This can be very hurting as you people create the impression that other people’s’ lives are better as compared to theirs. Unrealistic portrayals can be made worse through social endorsements and approvals that occur in form of likes.

Can promote sadness

The sadness in social media can be promoted depending on what you have accepted and customized on your feed. In most cases, we go to social media when we feel stressed or bored, in look for some form of happiness. We then scroll through various feeds all looking for a moment of relief that can bring back our lost happiness. However, if we fail to get what we need, it can lead to a deep set of disappointments. Disappointment and depression are quite common to users of social media and all these may create a negative mental health and dissatisfaction in life.

There are many other dangers of overuse of social media. Social media can make us irrationally jealous and can ruin relationships due to unhealthy stalking of other people’s significant other. Social media can be highly addictive because its created wanted it to be so. All you need is to have controlled use of media and express rationality at all times.

Ways to Measure Your Digital media Campaign

The beauty of digital marketing is the ability to allow you to get a complete understanding of which digital marketing techniques work and which ones don’t so that you don’t waste on valuable resources.  With platforms such as Google Analytics, you can test which measurements work and make informed decisions on the activities that can help you reach your KPIs.

gaol settingWhen you want to measure your digital media performance, there are two key things to evaluate. It can be ongoing analytics or campaign focused metrics. Ongoing analytics monitor and track activities over time while campaign focuses metrics or event analytics have a clear beginning and end.

To evaluate your performance, there are key things to consider;

Determine your goals

Before you can jump into any measurement, you must first determine your goals. You must evaluate what you are trying to accomplish or gain through different digital marketing channels you are using. You need to generate a list of what you are trying to achieve. If you are interacting on various social media channels such as Twitter, YouTube, Pinterest, Facebook, plan your goals depending on what you want to achieve.

Create Metrics to Measure Goals

goalsThe next step after writing down your goals is to create metrics to measure your goals. A good example is if you are trying to measure engagement, the think about the best practical form of engagement to track. If you want to measure awareness, use metrics such as amplification, reach exposure and volume. If you want to measure engagement, look at issues such as retweets. If you want to drive traffic to your site, track issues such as URL shares.

Measure

After you have outlined and listed the metrics you want to focus on, you then need to find tools that can help you capture these metrics and then start measuring. In some other cases, you may need to use third party tools or in other times build your own APIs. There are many social media analytics tools that work in real time. You need to set up tracking way before your campaign begins.

Monitor and Report

The fourth step about the whole process is to report your results. You can use your initial findings to set a benchmark that can be used for your future measurements.  Evaluate how your numbers compare to your expectations. Evaluate the ways you compare your competitors on related products and campaigns. Consider your schedule and reporting.

 

 

How to Create a Social Media Marketing Plan

social mediaA social media marketing strategy defines a summary of everything you plan to do to achieve your social media goals. It is a strategy that guides your actions and lets you know if you are poised to success or failure. Every post, like or reply that you get serves a purpose. The execution of your strategy will be determined by its effectiveness. Do not make your plan so broad and ambitious as doing so will hinder its success chances.

If you are looking forward to coming up with a social media strategy, there are key steps you need to follow as outlined below.

Audit your present social media presence

Before you can strategize on what you need to do, take a quick look at your current state. Take a look at the networks you are currently active on, the areas you need to optimize, the networks that are bringing the most value, and how your profile compares in relation to your competitors.

Identify your target

You need to document who your ideal customer is. The aim of any marketing is to understand the customer as well as the products or services that best fit for them. You need to get as specific as possible. Understand that even the best marketers fail in identifying their target. To come up with a more targeted persona, you need to answer questions related to your customers’ age, location, job title, income, where they are found, among others.

Create a social media mission statement

MissionIdentify what makes you unique and stand out from the rest. Your social media mission statement will drive and dictate your future actions so you need to put in some keen thoughts. With this statement, you will clearly define how you plan to use your social media presence and will define your brand identity. When coming up with the statement, keep in mind your ideal customer.

Identify success metrics

Anything that you do, you must measure. How will you identify your social media marketing efforts if you cannot measure? The measurement we are talking about here is not just about gaining followers, but we are talking about making money. Key metrics you should consider include; conversion rate, time spent on the website, the reach, brand mentions, total shares, and sentiments among others.

Create engaging content

This one is a no-brainer. You need to curate and create engaging content. Many businesses jump straight to this point without following the other necessary steps. Before you can create content, you need to know who your ideal customers are, and where they are found. The content that you create should be in line with your mission statement. Create a broad range of content that covers the areas of images, videos, blog posts, company news, infographics, eBooks, and interviews among others.

Track, Analyze and Optimize

You need to torture your data long enough to confess to anything you want. Tracking, analyzing and optimizing can be the most important step when it comes to achieving success in your social media strategy. Even the very best social media marketers sometimes rely on trial and error. You need to capture all vital data, analyze it and come up with key conclusions.